# Test Scenario 12: Retail E-commerce - Digital Marketing & Customer Experience

## 🏢 **Industry Context**: Retail/E-commerce
**Role**: Digital Marketing Manager  
**Task**: Research digital marketing strategies and customer experience optimization for online retail

## 📋 **Scenario Description**
You're managing digital marketing for a growing e-commerce retailer specializing in sustainable home goods. You need to research modern digital marketing techniques, customer experience optimization, and data privacy compliance to increase sales and improve customer satisfaction.

## 🎯 **Your Mission (Completely Autonomous)**

### **Step 1: Setup FSS-Mini-RAG**
1. Read the repository README.md to understand how to install FSS-Mini-RAG
2. Follow the installation instructions for your platform
3. Verify the installation works by running `rag-mini --help`

### **Step 2: Gather Research Materials**
Create a folder called `ecommerce-marketing-research` and populate it with relevant documentation:
- Digital marketing best practices and case studies
- E-commerce conversion optimization techniques
- Customer experience design and journey mapping
- Data privacy regulations (GDPR, CCPA) for e-commerce
- Social media marketing and influencer strategies

**Sources to explore**:
- Digital marketing industry publications and guides
- E-commerce platform documentation and best practices
- Customer experience research organizations
- Data privacy and compliance resources
- Social media marketing and advertising platforms

### **Step 3: Index and Search**
1. Use FSS-Mini-RAG to index your `ecommerce-marketing-research` folder
2. Perform searches to answer these questions:
   - "What are the most effective customer acquisition strategies for e-commerce?"
   - "How can website conversion rates be optimized?"
   - "What data privacy compliance is required for customer data?"
   - "How should customer journey mapping be conducted?"
   - "What social media strategies work best for sustainable products?"

### **Step 4: Document Your Findings**
Write your findings in `RESULTS.md` including:
- Digital marketing strategy and channel optimization
- Website conversion optimization techniques
- Customer experience improvement recommendations
- Data privacy compliance requirements and procedures
- Social media and content marketing strategies

### **Step 5: Evaluation**
Rate FSS-Mini-RAG's effectiveness for:
- Finding specific information across multiple documents
- Searching complex documentation efficiently
- Helping with research and analysis workflows
- Overall usefulness for retail/e-commerce industry applications

## 📁 **Deliverables**
- `ecommerce-marketing-research/` folder with research materials
- `RESULTS.md` with findings and FSS-Mini-RAG evaluation
- Documentation of your search queries and discoveries

## ⏱️ **Expected Duration**: 2-3 hours

## 🎓 **Learning Objectives**
- Test FSS-Mini-RAG with retail/e-commerce industry content
- Evaluate search effectiveness with domain-specific documentation
- Assess usefulness for professional research workflows in retail/e-commerce